Learning the business side.
Graphic Designer · LeverifyBuilt the company's foundational visual identity for digital and print. Sole designer on social, static and video, plus photo and video coverage of the annual event.
Take the logo off.
Still obvious?
I work and think in design systems. Type, colour, image and motion are set up as one set of rules, then held to it across every touchpoint.
The goal is simple: an identity executed well enough that you can remove the logo from a visual and still know whose brand it is.
