Brand Identity Design

Chatly, AI productivity platform · rebrand & art direction

Chatly is an AI-first productivity platform that unifies conversations, research, documents and media creation into a single workflow. By combining leading AI models with integrated tools, it eliminates tool fragmentation, multiple subscriptions and constant context switching.

Built for the average user, Chatly keeps all features intuitive and chat-based, removing complex learning curves so users can move seamlessly from idea to execution.

Logo & markColourTypeMotionVoiceProduct assetsAI feature templatesGo-to-market

Client

Chatly

Role

Brand Lead

Ownership

Visual identity · Art direction · AI feature templates

Year

2025

Visual identity

Colour

#171717C 0 · M 0 · Y 0 · K 91

#FFFFFFC 0 · M 0 · Y 0 · K 0

#DBECFFC 14 · M 7 · Y 0 · K 0

#48A1FFC 72 · M 37 · Y 0 · K 0

#007BFFC 70 · M 71 · Y 0 · K 0

#001224C 100 · M 83 · Y 0 · K 86

Typeface

Google Sans Flex300 → 700

Your AI Co-pilot for everything.

LightMediumSemi boldBold

ParslayDisplay · one weight

Build your Resume.

Regular

Social

Chatly social post — Nano Banana Pro launch

Chatly social post — how to build with Opus

Chatly social post — Seedream live on Chatly

Chatly social post — image generation live on Chatly

Chatly social post — Gemini 3 now live on Chatly

Chatly social post — generate task lists, action plans and project outlines with Grok

01 / 10

Key visuals

Chatly key art — multiple AI models, one workspace

Chatly key art — your AI co-pilot for everything

Chatly banner — build your resume with Chatly

Chatly key art — generate task lists, action plans and project outlines

Chatly key art — the future of productivity starts here

FigmaAdobe PhotoshopDaVinci ResolveImagineArtPremiere Pro FigmaAdobe PhotoshopDaVinci ResolveImagineArtPremiere Pro

AI feature systems

Design anything

Image Generation

I built and owned the template libraries and inspiration feed across image generation, docs and slides: art direction paired with structured prompting, steering several models toward one intended result.

ClaudeSeedreamNano BananaGrokIdeogramGPT ImageTiptapJSONHTML

Placeholder intro: what AIO is and who it serves. Two or three sentences setting up the brief.

Placeholder second paragraph: the ask, the constraints, and where the identity had to live.

Logo & markType systemColourGuidelines

Client

AIO

Sector

Placeholder

Role

Brand Identity

Year

20XX

Placeholder statement: the core idea behind the AIO identity.

Placeholder statement on applications and touchpoints.

Brand mark & logotypeIdentity

Type & colour systemIdentity

Brand guidelinesDocumentation

Placeholder
outcome line.

Placeholder outcome copy: what shipped and what changed for the client.

APIMatic transit shelter banner — built for developers, generated for you

APIMatic case study · API SDK generation platform · brand identity

APIMatic is a complete API SDK generation platform. It turns an API specification into production-ready SDKs, documentation and developer portals, so teams ship client libraries instead of maintaining them.

A self-initiated rebrand: taking the company's existing visual identity and rebuilding it from the ground up.

Logo & markColourTypeMotionKey visualsStationery

Client

APIMatic

Sector

Tech

Role

Brand Identity

Year

2025